Why 90% of Businesses Don’t Know Where They’re Going
David Campbell spent 20 years as a Naval Officer before becoming a business navigation expert. His core insight? Most businesses are sailing without a chart — and they wonder why they end up lost.
Key Takeaways
- Navigation is a military discipline that applies perfectly to business. In the Navy, you never set sail without knowing your destination, your route, and your contingencies. Most businesses skip all three.
- 90% of businesses lack clear direction. Not because they don’t want it — but because nobody taught them how to set it. Vision statements aren’t navigation. Routes are.
- The “Grand Adventure” is the framework. David’s approach treats business building as an expedition — with clear waypoints, check-ins, and course corrections built into the journey.
Questions Explored
- What does military navigation teach us about running a business?
- Why do so many businesses operate without a clear destination?
- What does the “Grand Adventure” framework look like in practice?
About David Campbell
David is a business navigation expert and former Naval Officer with 20 years of military service. He helps business owners chart a clear course from where they are to where they want to be.