Applying Product-Market Fit to Coaching
What happens when a top product executive applies “product-market fit” to her coaching practice? You get Tami Reiss — and a masterclass in how to think about coaching as a product, not just a service.
Key Takeaways
- Productized coaching scales; bespoke coaching doesn’t. When every engagement is custom, you’re trading time for money. When you productize your methodology, you create leverage.
- Influence without authority is the coach’s superpower. Tami’s product background taught her how to drive change without having direct power — exactly what coaches do every day.
- Product-market fit applies to coaching. The same validation process that works for software works for coaching offers: identify the problem, test the solution, iterate based on feedback.
Questions Explored
- What does “productizing” a coaching practice actually mean?
- How do you find product-market fit for a coaching offer?
- What can coaches learn from the product management world about building scalable businesses?
About Tami Reiss
Tami is an executive coach and former product executive who brings a Silicon Valley product mindset to the coaching industry. She helps coaches build scalable, productized offers that create impact beyond one-on-one sessions.