Enroll, Don't Sell: How David Taylor-Klaus Hit 6 Figures in 10 Months

with David Taylor-Klaus — Executive Coach & Founder of DTK Coaching

David Taylor-Klaus hit six figures as a coach in just 10 months. In this episode, he breaks down the difference between selling and enrolling — and why that distinction changed everything.

Show Notes

The Difference Between Selling and Enrolling

Want to hit six figures as a coach? David Taylor-Klaus did it in 10 months. The secret wasn’t a sales script — it was understanding the fundamental difference between selling and enrolling.

Key Takeaways

Enrollment is about invitation, not persuasion. When you enroll someone, they’re choosing to step into something. When you sell them, you’re convincing them to buy something. The energy is completely different.
Six figures in 10 months requires focus. David didn’t try to serve everyone. He got clear on who he served, what problem he solved, and how he showed up.
Your relationship with sales determines your income. Most coaches avoid sales because they associate it with being pushy. Reframing sales as enrollment removes that friction entirely.

Questions Explored

What is the practical difference between selling and enrolling?
How did you hit six figures in 10 months — step by step?
What mindset shifts are required for coaches who hate selling?

About David Taylor-Klaus

David is an executive coach and founder of DTK Coaching. He’s a master of the enrollment conversation and helps coaches build sustainable, high-revenue practices without compromising their values.